{
  "_readme": "Business-tool benchmarks (Phase 1). Every figure carries source/source_url/as_of per repo rule 3. The cpl block MIRRORS the live calculator at https://zainfy.us/remodeling-leads/ (read 2026-09-10) so the tool and the leads page never disagree — if the live page's numbers change, change them here in the same edit.",
  "margin": {
    "gross_margin_avg_pct": {
      "value": 29.9,
      "source": "NAHB Remodelers' Cost of Doing Business Study, 2026 edition (FY2024 average)",
      "source_url": "https://eyeonhousing.org/2026/04/remodelers-saw-profit-margin-gains-in-2024/",
      "as_of": "2026-04"
    },
    "net_margin_avg_pct": {
      "value": 6.3,
      "source": "NAHB Remodelers' Cost of Doing Business Study, 2026 edition (FY2024 average)",
      "source_url": "https://eyeonhousing.org/2026/04/remodelers-saw-profit-margin-gains-in-2024/",
      "as_of": "2026-04"
    },
    "operating_expenses_avg_pct": {
      "value": 23.6,
      "source": "NAHB Remodelers' Cost of Doing Business Study, 2026 edition (FY2024 average)",
      "source_url": "https://eyeonhousing.org/2026/04/remodelers-saw-profit-margin-gains-in-2024/",
      "as_of": "2026-04"
    },
    "study_year": 2026,
    "study_url": "https://www.nahb.org/blog/2026/04/home-remodeling-profit-margin"
  },
  "overhead": {
    "typical_band_pct": {
      "value": [10, 20],
      "source": "",
      "source_url": "",
      "as_of": "",
      "note": "Commonly cited trade range; no primary source found (TODO-SOURCE, flagged in handoff). The tool renders it as 'commonly cited', never as data. The citable comparison is operating_expenses_avg_pct above."
    }
  },
  "cpl": {
    "mirror_of": "https://zainfy.us/remodeling-leads/",
    "as_of": "2026-09-10",
    "job_values": { "kitchen": 45000, "bathroom": 22000, "basement": 45000, "addition": 85000, "whole": 150000 },
    "job_values_source": {
      "source": "Zainfy remodeling-leads calculator prefills (national starting points)",
      "source_url": "https://zainfy.us/remodeling-leads/",
      "as_of": "2026-09-10"
    },
    "defaults": { "margin_pct": 35, "close_pct": 30, "spend_pct": 15 },
    "shared_close_rate": {
      "value": 0.10,
      "source": "Live-page working figure: shared marketplace leads close 5–15%, 10% used for the per-job line",
      "source_url": "https://zainfy.us/remodeling-leads/",
      "as_of": "2026-09-10"
    },
    "channels": [
      {
        "id": "lsa",
        "label": "Google Local Services Ads",
        "range": { "all": [49, 112] },
        "source": "Kitchen Remodeling SEO — What Kitchen Remodeling Leads Really Cost in 2026 (15 US markets, call leads)",
        "source_url": "https://kitchenremodelingseo.com/what-kitchen-remodeling-leads-cost-2026/",
        "source_year": 2026,
        "as_of": "2026"
      },
      {
        "id": "meta",
        "label": "Meta ads, your own account",
        "range": { "all": [20, 80] },
        "source": "Axis AI home-services benchmark",
        "source_url": "https://news.marketersmedia.com/average-cost-per-lead-for-home-improvement-contractors-in-2025/89175881",
        "source_year": 2025,
        "as_of": "2025-11"
      },
      {
        "id": "search",
        "label": "Google Search, your own account",
        "range": { "kitchen": [150, 300], "bathroom": [75, 150], "basement": [110, 280], "addition": [200, 350], "whole": [200, 350] },
        "source": "Built-Right Digital — Kitchen Remodeling Lead Generation Cost: 2026 Pricing",
        "source_url": "https://builtrightdigital.com/kitchen-remodeling-lead-generation-cost/",
        "source_year": 2026,
        "as_of": "2026"
      },
      {
        "id": "shared",
        "label": "Shared marketplace lead (Angi, Thumbtack, Houzz)",
        "range": { "kitchen": [45, 150], "bathroom": [25, 100], "basement": [80, 200], "addition": [80, 200], "whole": [80, 200] },
        "source": "Block Renovation — Buying Leads for Remodeling Projects: What to Know",
        "source_url": "https://www.blockrenovation.com/guides/buying-leads-for-remodeling-projects-what-to-know",
        "source_year": 2026,
        "as_of": "2026"
      }
    ]
  }
}