How On-Page SEO Helped a Remodeling Contractor Boost Visibility & Cut Paid Ad Costs
Client Background
- Business Type: Home Remodeling & Design Contractor
- Location : Orlando, Florida
- Services: Kitchen Renovations, Bathroom Upgrades, Home Additions
- Online Presence:Had been live for 3 years with service pages, but wasn’t generating traffic or ranking for any relevant keywords
The Problem
This contractor had a professional-looking website, but it wasn’t ranking on Google for even their own services in Orlando. They were heavily relying on paid ads to generate leads — costing hundreds per week — and were getting very little organic traffic.
Key issues we found:
- Missing or duplicate title tags and meta descriptions
- Improper use of H1/H2 headings — key pages had no structure
- No internal linking between relevant pages
- Service pages had thin content (under 200 words) with no target keywords
- No image optimization — file names like “IMG123.jpg” and no alt text
- No schema markup to enhance SERP visibility
Our Strategy: Complete On-Page SEO Optimization
At Zainfy.us, we rolled out a 30-day on-page SEO enhancement plan that improved structure, content, and crawlability — without touching backlinks or paid ads.
Step 1: SEO Audit & Keyword Mapping
- Conducted full on-page audit with Screaming Frog & Surfer SEO
- Identified target keywords for each page based on search volume and relevance
- Created a keyword map: one primary keyword + supporting terms for every service page
Step 2: Content & Structural Optimization
- Rewrote and expanded service pages with 500–800+ words of high-value, optimized content
- Implemented clear H1 > H2 > H3 structure based on SEO hierarchy
- Embedded FAQs and geo-targeted questions for local visibility
- Used internal linking to connect service pages, blog posts, and contact page
Step 3: Technical On-Page Fixes
- Created unique meta titles and descriptions for all core pages
- Added alt text and renamed images based on target keywords
- Installed schema markup (LocalBusiness, Service, and Review)
- Improved mobile speed by compressing images and removing unused scripts
The Outcome (After 45 Days)
What the Client Said
Ready to Own the Map?
If you’re a home remodeler or contractor and you’re not showing up in the top 3 local results on Google, you’re leaving money on the table. At Zainfy.us, we specialize in turning underperforming GMB profiles into lead-generation engines.
let’s see where your business stands and how we can make it #1 in your area.
