Elevating PrimeCraft Contractors into a Trusted Local Brand through Strategic Social Media Branding
Client Background
- Business Name: PrimeCraft Contractors
- Location : Austin, Texas
- Industry: General Contracting & Home Renovation
- Specialty: Luxury kitchen & outdoor remodeling
- Years in Business: 6 years
PrimeCraft Contractors had built a solid portfolio of beautiful renovations. Their craftsmanship was top-tier, and client satisfaction was high. But despite the quality of work, they remained relatively unknown online — especially when compared to competitors with flashier branding and consistent social presence.
The Problem: Weak Branding Was Costing Them Projects
By 2025, brand visibility is everything — especially in home remodeling, where customers are influenced by what they see online first. Here’s what was hurting PrimeCraft’s growth:
- Inconsistent Visual Identity: Every post looked different — fonts, colors, styles — making the business look unprofessional.
- No Brand Voice: Captions were robotic or salesy, lacking warmth, personality, or relatability.
- No Emotional Connection: Clients couldn’t see the values of the business. No behind-the-scenes, no team stories, no values shared.
- Outdated Logo and Design Elements: Their logo hadn’t changed since 2017 and didn’t reflect their high-end work.
- Lost to “Louder” Competitors: Other contractors with less experience but better branding were winning bids just because they looked more professional online..
Why Branding Matters for Remodelers in 2025
“People don’t hire businesses — they hire brands they trust, relate to, and remember.”
In 2025, branding isn’t optional for contractors. It’s the difference between:
- Getting ignored vs. getting DMs
- Looking small vs. looking established
- Competing on price vs. commanding higher rates
Homeowners now judge credibility by Instagram grids and Google reviews before they ever call.
Our Strategy: 60-Day Branding Sprint
Zainfy.us created a Brand Identity + Social Media Strategy to turn PrimeCraft from “just another contractor” into a premium, trusted remodeling brand.
Time Frame: Feb 2025 – April 2025
✅ Brand Identity Kit
- Logo refresh, brand fonts, and a modern earthy color palette
- Developed voice guide (Professional, but Friendly & Confident)
✅ Content Pillars
- Built 4 core pillars: Project Showcase, Team Stories, Behind-the-Scenes, and Client Testimonials
- Branded templates and Reels intro/outro animations
✅ Instagram Grid Makeover
- Designed a visually cohesive feed to reflect luxury and craftsmanship
- Implemented mood board previews and consistent layout styles
✅ Client Experience Focus
- Showed how they work, communicate, and manage projects professionally
- Shared values: timelines, budget respect, eco-friendly material choices
Branded Facebook Ads
- Branded ad creatives for awareness and lead-gen in zip codes with new housing permits
- Custom landing page with logo, colors, testimonials
The Outcome
Time Frame: 60 Days (April 2025 Results)
- Brand Recall Increased by 5X: (Measured via poll ads and local name search volume)
- +850 New Instagram Followers : (From target homeowners & designers)
- Client DMs tripled — all asking about “the team in the videos” or “the guys doing the outdoor kitchens”.
- Closed 4 High-Ticket Projects in just 6 weeks from inbound leads.
- Raised average project quote by 20% due to perceived value increase.
What the Client Said
Don’t Let a Weak Brand Hold Back Your Remodeling Business
If your work is amazing but your online presence doesn’t reflect it, you’re leaving money on the table.
Let Zainfy.us help you build a brand that wins trust and premium clients.
🎯 Start with a free Brand Audit for your business.
💬 Visit www.zainfy.us or message us directly to get started.
