Table of Contents
ToggleCase Study
Boosting Leads & Trust for BuildWell Remodeling through Strategic Social Media Marketing
Client Background
- Business Name: BuildWell Remodeling
- Location : Atlanta
- Industry: Home Remodeling & Renovation
- Years in Business: 8+ years
- Target Market:: Residential homeowners (aged 30–60) in high-income neighborhoods
BuildWell Remodeling is a trusted local name with years of hands-on experience in remodeling kitchens, bathrooms, and full-home renovations. Despite delivering high-quality craftsmanship and exceptional service, the business was struggling to stay top-of-mind in the digital-first age.
The Problem
In early 2025, BuildWell Remodeling was facing a sharp decline in inbound inquiries and organic referrals. Here’s what we uncovered during our discovery phase:
- No Social Media Presence: They had an inactive Facebook page and no presence on Instagram or LinkedIn.
- Lack of Visual Showcase: Remodelers thrive on visual content, yet they weren’t sharing their before-after projects online.
- No Trust Signals: No online reviews or client testimonials were being shared or repurposed.
- Missing Out on Trends: Potential clients were turning to TikTok and Instagram Reels for ideas, where BuildWell had no presence.
- Unresponsive to DMs: Any DMs sent to their old pages went unanswered, causing potential clients to lose interest.
These factors combined led to a 30% drop in leads over 6 months, despite having an excellent reputation offline.
Our Strategy
Zainfy.us stepped in to design a 90-day Social Media Growth Campaign focused on visibility, engagement, and lead conversion.
Time Frame: Jan 2025 – March 2025
✅ Brand Refresh & Visual Identity
- Created a consistent visual theme using brand colors and fonts
- Designed highlight covers, branded templates, and modern banners
Content Plan & Execution
- Posted 4–5 high-quality posts per week (including before/after shots, time-lapse videos, and short-form Reels)
- Weekly transformation videos with trending audios to tap into algorithm boosts
Community Building
- Replied to every comment and DM within 24 hours
- Joined Facebook community groups to share BuildWell’s work and advice organically
Social Proof
- Created and promoted 5 video testimonials
- Encouraged satisfied customers to leave Facebook and Google reviews
Targeted Ads
- Ran geo-targeted lead gen ads for kitchen/bath remodels to high-income zip codes
- Created Instagram click-to-DM ads with a “Free 15-min Consultation” CTA
The Outcome
Time Frame: 90 Days (March 2025 Results)
- 265% Increase in Inquiries
- +1,050 Followers organically across Facebook & Instagram
- 7 New Projects Booked via Instagram DMs
- 35+ Positive Reviews Collected across Google & Facebook
- 3 Viral Reels (one with 92k views organically!)
The client had never before booked a remodeling job through social media — until now.
What the Client Said
Ready to Own the Map?
If you’re a home remodeler or contractor who’s great at the work but struggling to get quality leads, Zainfy.us can help.
- Boost your local trust
- Get leads directly in your DMs
- Show off your transformations the right way
Let’s talk about your goals!
💬 Visit www.zainfy.us or send us a message to get your custom plan.
contractors. This showcases how Zainfy.us helped a client struggling with weak branding build a trusted and recognizable name in the crowded remodeling space.