How Zainfy.us Helped a Contractor Dominate Local Search with Google My Business
Client Background
- Business Type: General Contractor
- Location : Charlotte, North Carolina
- Services: Home Renovations, Room Additions, Flooring, Outdoor Decks
- Online Presence: No website, GMB profile claimed but neglected
Why Your Clients Aren’t Finding You Yet.
Before partnering with Zainfy.us, the contractor’s Google Business Profile was almost invisible:
- Appeared below competitors in local map listings
- Had only 2 reviews (1 of them was negative and outdated)
- No business description, service areas, or categories listed correctly
- Did not show up in searches for their actual services, like “home renovation Charlotte”
- Missed out on local leads because of poor visibility and credibility
Our Strategy: Full GMB Overhaul (30-Day Turnaround)
Profile Optimization
- Updated all core details: NAP (Name, Address, Phone), hours, and service areas
- Added the correct primary and secondary categories (e.g., General Contractor, Deck Builder)
- Wrote a compelling, keyword-optimized business description highlighting services and value proposition
Visual Upgrade
- Uploaded over 50 high-quality photos of completed projects, before/after transformations, team at work, and branded vehicles
- Used proper geotags and filenames for local SEO impact
Review Generation
- Created a custom review request link and helped the business send it to past clients
- Ran a short “review drive” campaign via email and SMS
- Monitored and responded to every review professionally
Insights & Posting Strategy
- Started a weekly post schedule (project highlights, special offers, seasonal services)
- Tracked GMB insights weekly: calls, directions, website clicks
- Adjusted based on what was driving the most interactions
The Outcome (Within 45 Days)
What the Client Said
Ready to Own the Map?
If you’re a home remodeler or contractor and you’re not showing up in the top 3 local results on Google, you’re leaving money on the table. At Zainfy.us, we specialize in turning underperforming GMB profiles into lead-generation engines.
let’s see where your business stands and how we can make it #1 in your area.
