How TrendBuild Homes Got 1.2M+ Views & Booked Out 6 Weeks Using TikTok First Strategy
Client Background
- Business Name: TrendBuild Homes
- Location :Phoenix, Arizona
- Industry: Interior Remodeling & Custom Design
- Specialty: Kitchen + Living Room Makeovers for Millennials
- Team Size:: 3-person crew + 1 design consultant
TrendBuild Homes was a young, talented remodeling crew with a modern flair. Their projects had clean lines, bold colors, and Pinterest-worthy results — but they weren’t attracting enough leads to stay consistently booked.
The Problem: Hidden Talent, No Eyeballs
TrendBuild’s biggest problem? Nobody was seeing their work.
They had everything millennials love in a contractor: aesthetic design, fast turnarounds, budget-friendly packages — but still had:
- Barely 200 followers on Instagram
- No website traffic, no brand awareness
- Zero presence on TikTok, where their ideal clients spent hours daily
- Too many tire-kickers from Facebook, but no qualified leads
They were frustrated, losing momentum, and unsure how to market themselves in a sea of lookalike competitors.
Why TikTok First? Why Now?
In 2025, TikTok is the #1 place where homeowners aged 25–45:
- Look for remodeling inspiration
- Discover local services via hashtags like #PhoenixRemodeling, #KitchenMakeover
- Trust contractors they see on video, not just on a static ad
- Video-first marketing = faster trust + viral reach + direct DMs
Our Strategy: TikTok First Remodeling Authority Campaign
Zainfy.us designed a 90-day TikTok Dominance Plan to make TrendBuild Homes TikTok-famous in their local market — and fully booked.
Time Frame: Jan 2025 – March 2025
✅ TikTok Business Setup & Optimization
- Branded bio, highlights, and link-in-bio setup
- Created bold profile with niche hashtags (#AZRemodeling, #BeforeAfterBuilds)
✅ Hook-First Short Form Content
3–4 TikToks weekly using:
- “Before vs After” hard cuts with trending sounds
- “1-minute transformation timelapse”
- “Common remodel mistakes” (education + authority)
- “Client walkthroughs” and reactions
✅ Trend Hacking
- Used weekly viral audio with caption overlays like:
- "This $15K kitchen remodel shocked our client"
- "Watch this blank wall turn into a Pinterest dream in 38 seconds"
✅ Local Hashtag + Geo Strategy
- Focused on #ArizonaHomes, #PhoenixContractor, #AZKitchenRemodel
- Tagged neighborhoods in overlays (ex: “Ahwatukee Project Reveal”)
✅ Call-to-Action Reels
Ended videos with clear CTAs:
- “DM us on Instagram to get a quote”
- “Save this for your future remodel”
- “Follow for more transformations”
The Outcome
Time Frame: 90 Days (End of March 2025)
- 1.2M+ Total Video Views (with 1 video at 720k+)
- +4,200 TikTok Followers organically
- 56 Inbound Leads via Instagram/TikTok DMs
- Booked Out 6 Weeks in Advance
- 20% Higher Close Rate because leads already “knew” the team from TikTok
One of their videos was even featured in a Phoenix Home Design page, bringing in influencer shoutouts and more traction.
What the Client Said
Want to Go Viral with Your Remodeling Projects?
If you’re a home remodeler or contractor doing amazing work but not showing it where people are watching (👀 TikTok & Reels)…
You’re leaving leads, growth, and income on the table.
- Be seen
- Be trusted
- Be booked
Let’s make your business go viral.
💬 Visit www.zainfy.us
o claim your TikTok Starter Strategy today.
