Alita Sanders

Sales

Atlanta, Georgia · Zainfy

Alita is usually the first person at Zainfy a contractor actually speaks to, and eight years in sales have taught her that the first conversation is not a pitch. It is a diagnosis.

What is a job worth here. Where are the leads coming from now. Is the problem really marketing, or is it a phone going unanswered at four in the afternoon while the crew is on site. Half the businesses she talks to do not need more enquiries so much as a better answer to the ones they already get.

Eight years across sales and customer service management taught her the unfashionable half of the job, which is everything that happens after the contract is signed. Following up in a quiet month. Saying a deadline slipped before anyone has to ask. Knowing which client wants a phone call and which one wants a two-line email and nothing more.

She is based in Atlanta, which means Georgia contractors are talking to someone who knows the market rather than reading it off a screen. It also means she will tell a business plainly when what they are asking for is not worth the money, which is the part clients tend to remember.