Zainfy Research is our published data library on the US home remodeling market. Every figure below is sourced to a named public dataset or to first-party Google Search Console data, and the source is named next to the number so it can be checked.
What this research is
Most market studies in home-services marketing compile third-party keyword estimates and call them demand. These reports do not. Zainfy operates more than 100 city and service pages across Georgia, Florida and Michigan, all pointed at one audience: home remodeling and construction contractors. That footprint produces measured, first-party Search Console data showing what this market actually types into Google — 591 distinct queries in the 2026 edition, exported July 29, 2026.
Around that first-party layer we set public construction and housing data: building permits from the U.S. Census Bureau Building Permits Survey, household income, home values, housing units, tenure and median year built from the American Community Survey, and NOAA hurricane season dates for Florida. The result is four reports that answer two different questions — what contractors search for when they look for marketing help, and what the housing stock in each state actually needs remodeled.
They are written for remodeling contractors deciding where to put a marketing budget, for journalists and analysts who need sourced figures on regional remodeling demand, and for anyone who wants the underlying numbers rather than a vendor claim. Each report is year-stamped and refreshed annually.
The reports
Flagship · Three states
Remodeling Contractor Search Demand Report 2026
The study the three state reports hang off. 591 distinct queries measured across 100+ remodeling-market pages in Georgia, Florida and Michigan (Google Search Console, exported July 29, 2026, in a 3-month and a 28-day window). Georgia carries 54% of geo-tagged demand, Florida 29%, Michigan 16%.
Headline findings: when contractors look for marketing help they search for SEO first — 43% of distinct queries but 68% of demand, against web design at 41% of queries and 21% of demand. And the demand is moving now: the last 28 days carried 77% of the full 3-month volume.
State report · Georgia
Georgia Remodeling Market Report 2026
Georgia is the largest of the three contractor-demand markets, carrying 54% of the geo-tagged demand we measure. On the homeowner side it is not one market but eleven: median home value runs from $136,600 in Albany to $789,000 in Milton, a near-6x spread inside one state.
State report · Florida
Florida Remodeling Market Report 2026
Florida issued 76,941 new private housing permits in the first half of 2026, down 18.5% from 94,453 in the first half of 2025 (Census via FRED, FLBPPRIV) — a cooling new-build market on a double clock: the October-to-April snowbird window, then the NOAA Atlantic hurricane season, June 1 to November 30.
State report · Michigan
Michigan Remodeling Market Report 2026
Michigan has the sharpest season of the three: new private housing permits ran from 1,238 in January 2026 to 2,252 by June, an 82% ramp (Census via FRED, MIBPPRIV). It also carries the oldest housing stock in our footprint — the median Detroit home dates to 1946, and 94.3% of Flint housing was built before 1980.
Methodology and data sources
Every number published in these reports comes from one of five places, and each is named inline at the point of use.
First-party search demand
Query-level demand data comes from Google Search Console for zainfy.us: 591 distinct queries measured across 100+ remodeling-market pages in three states, exported July 29, 2026, in two windows — a 3-month window and a 28-day cut used to show momentum.
Construction activity
Building permit counts come from the U.S. Census Bureau Building Permits Survey, retrieved through FRED at the Federal Reserve Bank of St. Louis. State series: GABPPRIV (Georgia), FLBPPRIV (Florida), MIBPPRIV (Michigan). County-level series are cited individually in each report. Retrieved July 2026.
Housing and household economics
Median household income, home value, housing units, owner-occupancy and median year built come from the U.S. Census Bureau American Community Survey — 2024 1-year and 2020–24 5-year estimates — via Census Reporter. Florida hurricane season dates are NOAA National Hurricane Center dates, June 1 to November 30.
Homeowner-side search volumes
US monthly search volumes, keyword difficulty and cost-per-click figures for homeowner keywords are licensed data from Ahrefs (US database, retrieved July 2026). These are the only estimated figures in the library, and they are labelled as Ahrefs figures rather than presented as measured demand.
Client results
Where a report cites a client outcome, the figures come from that client’s own Search Console or ads account, over a stated window, with screenshots published in the linked case study. No client figure is modelled, projected, averaged or estimated.
Refresh cadence
Every report in this library is year-stamped and refreshed annually. The 2026 edition was published July 2026; the next refresh is committed for July 2027. When a report is refreshed the URL stays the same, and figures and retrieval dates are updated in place.
Known limits
The first-party search data reflects demand that reached Zainfy pages in Georgia, Florida and Michigan — a measured sample of a market, not a census of it. Shares between states are relative demand within this footprint. Public permit and ACS data carry their own revision schedules and vintages.
For press and media
Journalists, analysts and researchers are welcome to cite these reports. Each figure sits next to its source so it can be independently checked against the Census, FRED or NOAA series named.
We ask for attribution to Zainfy with a link to the specific report page cited. For questions about a figure, the series behind it, or an interview on regional remodeling demand, email info@zainfy.us or call (888) 500-8810. We reply to media queries first.
Zainfy — SEO, WordPress web design and social media marketing for home remodeling and construction contractors in Georgia, Florida and Michigan. Douglasville, GA.