Syed Hasnain Sherazi

Social Media Marketer & Graphic Designer

Short-form video and design · Zainfy

Every remodeler has the same footage sitting on a phone: a gutted bathroom, a finished bathroom, and forty seconds of nothing in between. Hasnain’s job is turning that into something a homeowner watches to the end.

Five years across social media marketing, graphic design and short-form video, and for the last three he has worked full time on Zainfy’s remodeling clients. That repetition taught him things a general designer never learns. Which before-and-after gets scrolled past and which one stops a thumb. How long to hold the reveal. Why the demolition shot belongs at the start rather than the middle.

The design work follows the same logic. The colours and layouts that pull engagement on a contractor’s page are not the ones that work for a restaurant or a clothing brand, and a template borrowed from the wrong industry looks borrowed.

He edits the reels, designs the graphics and runs the posting rhythm, so a contractor’s page looks maintained rather than abandoned some time in March.