Contractor Marketing in Lansing, MI

Zainfy’s packages cost $999, $1,799 or $2,499 per month, each on a six-month initial term, and every client pays the published price. Basic covers Facebook, Advance adds Instagram and Stories, and Premium brings in TikTok with daily posting. Ad spend always sits outside the fee; Facebook and Instagram ads are a separate Ads plan starting at $999 a month. Cheaper national plans sell a post count for any trade in any town, while ours is written from Ingham County kitchens, basements and roofs.

Post jobs owners recognize, because leads here often start with a referral or a search: an Okemos owner hears your name, opens your page and calls if the work looks like their house. Remodeling decisions take months, so the feed’s job is to stay in front of that owner the whole time with project posts, reviews and before-and-after pairs. We don’t run automated text or email follow-up; your crew answers the leads the posts produce. We have no Lansing social client yet, and our closest proof, Kitchen Design Studio in Atlanta, paired posting with lead ads.

About as involved as taking photos on the job. Your crew sends pictures and short clips from Holt, Okemos or Grand Ledge sites as the work moves, and you approve the calendar once a month. We write the posts, captions and town tags, answer comments and pass every inquiry to you the same day. What we need from you is the facts: what the job was, which office issued the permit and anything the homeowner asked us not to show.

From your jobs, every time. We turn photos and clips from Ingham County sites into structured content such as paired before-and-after shots, short Reels and carousels captioned with the neighborhood and the trade. Owners in Cherry Hill’s Queen Anne houses or on REO Town’s older streets spot a stock kitchen at once, and one stock image costs trust on every real post near it. Captions tag the town, never the street address.

Post the interior jobs that keep going and the planning spring work depends on. Kitchens, baths and basements in Ingham County houses carry January and February with time-lapses, material picks and walkthroughs, while porch and roof jobs get an “April lineup” series. Late winter, the stretch when Ingham County puts seasonal weight limits on its restricted roads, is also when owners collect spring bids. A Lansing page that stays active then gets the first call.

Treat them as their own audience with their own series. Some capital-region jobs are paid for by an owner who lives elsewhere and never walks through the unit. Turnover posts with dates, matched before-and-after photos and a short note on what the inspection flagged speak to that owner. A new rental registration in the City of Lansing triggers an inspection, so captions that show you build to pass it earn landlord calls.

Over time it cuts how much you depend on them, because the inquiries are exclusive: an owner who writes to your page talks to you, not to several firms that bought the same lead. That takes months of steady posting, so most Lansing remodelers should taper shared leads instead of cancelling them in week one. Facebook lead ads, sold as a separate plan, can bridge the gap while organic reach grows.

Yes. Each September the HBA of Greater Lansing holds its Parade (Sept 9 to 13 in 2026), with remodeled projects on the tour, so builders and remodelers both get a build-up series that ends in a walkthrough Reel, township named. Builders who also sell east along I-69 into Genesee County get a second calendar from our Flint, MI contractor social media.

Reviews feed the calendar, because they are what owners trust most. After every finished job we send a review request; every review is answered, the bad ones too, and nothing gets deleted. The strongest ones run as posts beside that job’s before-and-after photos, so a DeWitt owner sees the finished room next to the client’s own words. With the homeowner’s permission, a short phone video at the final walkthrough becomes its own Reel.

No. Zainfy works only with blue-collar construction contractors, such as general contractors, home builders, kitchen and bath remodelers, and roofing, siding, window and basement crews across Ingham, Eaton and Clinton counties. Keeping to those trades is what lets a Lansing calendar get specific, down to the permit office and the COA. HVAC, plumbing, electrical, landscaping and handyman firms will find a better fit elsewhere.