Full platform audit completed. Audience research, content strategy, and ad structure defined. First Facebook Ads launched with 12 leads captured. Social profiles optimized across Instagram, TikTok, and LinkedIn.
From Zero Traction to 850% More Leads in 6 Months
Kitchen Design Studio & Remodeling of Atlanta came to Zainfy with strong craftsmanship and zero digital momentum. We built a 4-platform social system that changed that completely.
Client
Kitchen Design Studio Atlanta
Market
Atlanta, GA
Engagement
6 Months
114↑
Facebook Ads – Leads generated (up from 12)
18.5K↑
Instagram – Accounts reached (up from 1,105)
236K↑
TikTok – Video views (up from 2,134)
+850%
Facebook Leads·
+4,533%
Website Clicks via IG
+3,134%
LinkedIn Page Views ·
+1,572%
Instagram Reach
286
TikTok DMs Generated
63.8%
Lower Cost Per Lead ·
Meet the Client
Kitchen Design Studio & Remodeling of Atlanta is a full-service kitchen and interior remodeling company serving homeowners across the Atlanta metro area. Known for quality craftsmanship and custom renovation solutions, the business had a strong reputation — but no consistent digital marketing system to match it.
When they came to Zainfy, the company was in early-stage growth with limited online visibility, inconsistent lead flow, and social media channels that weren’t producing real business results.
A Remodeling Business Built on Craft, Not Clicks
Atlanta, Georgia
- Industry: Kitchen & Home Remodeling
- Campaign Type: Social Media Management
- Duration: 6 Months
- Platforms Managed: Facebook Ads · Instagram · TikTok · LinkedIn
The Challenge
Strong Service. Zero Digital Momentum.
Before Zainfy stepped in, the company’s online presence wasn’t keeping pace with the quality of work being done offline. Every channel had room to grow — but none had a strategy behind it.
Low Facebook Lead Volume
Only 12 leads per month from paid ads — at nearly $100 per lead.
Minimal Instagram Visibility
Only 1,105 accounts reached and 128 content interactions monthly.
TikTok Barely Active
2,134 video views, 23 profile visits, and zero inbound messages.
LinkedIn Underperforming
Only 812 impressions and 11 reactions — little to no professional authority.
No Cross-Platform System
Each channel operated in isolation. No unified strategy, no consistent messaging, no funnel connecting social to conversions.
No Tracking or Remarketing
No follow-up system for engaged users. Traffic that landed on social profiles had nowhere meaningful to go.
Platforms We Took Over
Facebook Ads - Instagram - TikTok - LinkedIn
The Strategy
Four Platforms. One Unified Growth System.
We didn’t treat each platform as a separate task. We built a coordinated 6-month campaign where every channel reinforced the others — awareness on TikTok, trust on Instagram, authority on LinkedIn, and conversions via Facebook Ads.
01
Facebook Ads — Conversion-First Targeting
We rebuilt the Facebook Ads approach from the ground up. Better audience targeting, stronger creative, and conversion-focused messaging eliminated wasted spend. The result: nearly 10x the leads for almost the same budget, with the cost per lead dropping from $98.21 to $35.57.
02
Instagram — Trust Through Transformation
Instagram became the brand’s visual portfolio. Content focused on before/after remodeling showcases, design quality, and homeowner-centric messaging. This drove accounts reached from 1,105 to 18,472 and website clicks from 3 to 139.
03
TikTok — Reach at Scale
Short-form content was used to explode brand awareness. Engaging remodeling content, consistent posting cadence, and algorithm-optimized formats took video views from 2,134 to 236,451 and generated 286 direct messages from potential customers.
04
LinkedIn — Professional Authority
LinkedIn was optimized to build credibility and professional visibility. Targeted content positioned the brand as an authority in kitchen remodeling, growing impressions from 812 to 24,653 and page views from 58 to 1,876.
The Evidence
Straight from Ads Manager, Platform Analytics & Native Insights
Organic traffic held flat for most of the site’s history, then broke out during the campaign window
Ads Manager Performance Snapshot
Insights 6-Month Transformation
TikTok Analytics Performance Snapshot
Page Analytics 6-Month Performance Snapshot
Four months, same site, a different growth curve
Every figure below is pulled directly from Google Search Console and Google Business Profile — same 3-month measurement window, before and after.
850%
Facebook Ads Lead Growth
63.8%
Fb Ads Lower Cost Per Lead
1,572%
Instagram Accounts Reached
4,533%
Instagram Website Clicks
236K
TikTok Video Views
286
TikTok Inbound DMs
2,936%
LinkedIn Impressions
The Journey
6 Months. Month by Month.
Results like these don’t happen overnight. Here’s how the campaign evolved from a cold start to a consistent growth engine.
Consistent posting on all four platforms started generating compounding reach. TikTok content began gaining traction. Facebook Ads optimized based on month 1 data — cost per lead started declining. Instagram engagement growing week over week.
TikTok video views crossed into the tens of thousands. Instagram accounts reached surpassed 10K. Facebook lead volume accelerating with cost per lead continuing to fall. LinkedIn impressions crossed 15K monthly.
114 Facebook leads at $35.57 each. 18,472 Instagram accounts reached. 236,451 TikTok video views. 24,653 LinkedIn impressions. The campaign had transformed from a cold start into a predictable, scalable lead generation system.
Key Takeaways
What This Campaign Proved
The results from this engagement contain lessons that apply to any remodeling business trying to grow through social media. You can view all our client results on our Our Work page.
Budget Isn't the Constraint — Strategy Is
Facebook Ads spend increased by only 2.2% while leads grew by 850%. The difference wasn't money — it was smarter targeting, better creative, and continuous optimization.
Remodeling Content Crushes on TikTok
Before/after transformations are native TikTok content. Homeowners actively search for remodeling inspiration on the platform. The 10,983% growth in views validated the format and audience match.
Cross-Platform Consistency Compounds
When all four platforms ran a coordinated message, the effect multiplied. A prospect might discover the brand on TikTok, follow on Instagram, connect on LinkedIn, and convert via Facebook Ads.
Why Zainfy
Built for Contractors & Trades Businesses
Niche-specific
We only work with home remodeling and construction contractors — every playbook is built for this industry, not adapted from e-commerce or SaaS.
Full-funnel approach
Ads, content, and platform strategy are managed together — because disconnected channels produce disconnected results.
Transparent reporting
Every number in this case study came straight from Ads Manager and native platform analytics — no vanity metrics, no inflated reporting.
Proven playbook
Every campaign runs on the same cross-platform framework — built specifically for remodeling contractors, not borrowed from another industry
Want to see how this plays out for other contractors? Read how we took a contractor from page-seven invisibility to owning page one in four months, or how NextGen Construction in Tampa scaled their local visibility. For Georgia contractors specifically, our SEO service for remodeling contractors in Georgia breaks down the full approach.
Ready to Grow?
Get Results Like These for Your Business
Kitchen Design Studio Atlanta went from 12 leads a month to 114 — at a lower cost per lead. Your business can do the same. Let’s build your system.
Results in 90 days · or we work for free · No lock-in contracts