Best Network Design, LLC — 112% More Reach in 3 Months
How Zainfy turned a Detroit low-voltage and security integration firm’s quiet, inconsistent social presence into a high-engagement channel built to support commercial and government bids.
Our social presence never matched the level of work we were actually doing. Zainfy fixed that. In about three months our reach more than tripled and our profile finally reflects the projects we deliver.
Arik Trysker
Owner, Best Network Design, LLC
112%
Increase in Accounts Reached
Instagram accounts reached grew from 3,264 to 9,842 over 3 months — driven by a Reels-first content strategy and a restructured Meta Ads funnel
6.04%
Engagement Rate (up from 2.41%)
628
Content Interactions (up 168%)
$7.74
Cost Per Result (down from $10.94, −23.2%)
452
9,764
Reach · 3 Months
628
Content Interactions
452
Follower Growth
13,582
Impressions
6.04%
Engagement Rate
336
Profile Activity
Meet the Client
Best Network Design is a low-voltage electrical contracting and integrated building technologies firm headquartered in Detroit, Michigan. The company designs and installs surveillance, access control, intrusion detection, and HVAC systems for commercial, government, and residential clients across the state.
Their project portfolio includes work on major Michigan infrastructure — the Gordie Howe International Bridge, the Wayne County Criminal Justice Center, the Detroit Real Time Crime Center, and the DDOT bus fleet camera installation, among others. They’re an established name in B2B and government-facing security integration.
But that level of work wasn’t reflected anywhere on social media. Their Instagram and Meta presence was inconsistent and low-engagement, and it didn’t communicate the scale or credibility of the projects they were actually delivering.
Best Network Design, LLC
Detroit, Michigan · Statewide Service
Low-voltage electrical contracting and integrated building technologies firm. Surveillance, access control, intrusion detection, and HVAC for commercial, government, and residential clients across Michigan.
- Content Strategy
- Profile Optimization
- Meta Ads
- Retargeting Funnels
The Channel We Built
From Quiet Profile to Active Growth Engine
Zainfy took over Best Network Design’s Instagram and Meta presence and rebuilt the content and ad strategy around the work they were already doing — Reels-first installation footage, before-and-after security upgrades, and behind-the-scenes project content from active job sites across Michigan.
- Profile optimization for homeowners and B2B
- Reels-first content strategy — 63.7% of total reach by month 3
- Structured retargeting ad funnel layered on top of organic content
- Before/after footage from real installs: surveillance, access control, HVAC
- Monthly performance reporting tied to reach, engagement, and site clicks
The Challenge
Doing the Work, Invisible Online
Best Network Design was already landing major commercial and government contracts — bridge infrastructure, county justice facilities, municipal transit fleets. But none of that credibility showed up anywhere a prospective client, general contractor, or procurement officer would actually look before a bid.
Their social channels existed but weren’t being used strategically. Posting was sporadic, there was no content system, and paid social spend wasn’t connected to a retargeting strategy — so reach was shrinking quarter over quarter instead of compounding.
No Content System
Posts were sporadic and reactive, with no Reels-first strategy in place despite Reels already driving the majority of reach on Instagram.
Ad Spend Wasn't Working
Legacy campaigns had a rising cost per result and falling reach — spend was going up while performance went down.
Credibility Gap Online
Government and commercial-grade project work wasn't represented anywhere a decision-maker doing due diligence would actually see it.
The Zainfy Solution
Three Services. One Unified System.
We didn’t patch the problem — we rebuilt the entire social presence. Every service was designed to work independently and compound when combined.
01
Content Strategy & Production
Built a Reels-first content system around real install footage — before/after security upgrades, on-site project spotlights, and behind-the-scenes content pulled directly from active jobs across Michigan.
- Reels-first format prioritization
- Before & after install footage
- Consistent weekly posting cadence
- Project-based content calendar
02
Profile & Channel Optimization
rebuilt the Instagram and Facebook presence to clearly communicate the scope of work to both homeowners and the commercial/government decision-makers doing due diligence before awarding a bid.
- Bio & profile optimization
- Service-specific highlights
- Profile & channel setup
- Cross-platform consistency
03
Targeted Meta Ads & Retargeting
Replaced underperforming legacy campaigns with a structured Prospecting → Retargeting funnel built to reach facilities managers, GCs, and procurement contacts across Michigan.
- Prospecting — Traffic campaign
- Retargeting — Website Visitors
- Retargeting — Engagers
- Monthly optimization & reporting
Real Data. Verified Results.
The Numbers Don't Lie
Live screenshots from platform analytics and ad reporting comparing the 3 months before the campaign (Dec 2024–Feb 2025) to the 3 months after (Mar–May 2025). No projections. No estimates.
What This Means
Reach was up only 12.4% quarter over quarter — modest, inconsistent growth with no content system driving it. An engagement rate of 2.24% left real room to grow.
What This Means
Accounts reached grew 201% over the prior quarter. Engagement rate more than doubled to 5.88%, driven by a Reels-first strategy pulling 63.7% of total reach by month 3.
What This Means
Facebook (Meta) before the campaign: reach 4,128, engagement rate 2.41%, and only 196 content interactions over 90 days. Growth was flat and there was no content system driving it.
What This Means
Facebook (Meta) after 3 months: reach 9,764 (up 112%), engagement rate 6.04%, content interactions 628, and 452 net new followers. Of total reach, 8,566 came from organic content and 1,198 from ads — Reels drove 65.8%.
What This Means
Meta Ads before the restructure: reach 3,842, CTR 1.72%, 46 link clicks, and a cost per result of $10.94 across $189.46 in spend. Rising costs, shrinking returns.
What This Means
Meta Ads after the Prospecting → Retargeting rebuild: reach 9,684, CTR up to 2.84%, 132 link clicks, and cost per result down to $7.74 (−23.2%) — same budget pattern, far better conversion.
3 Months. Measured. Real.
These are the verified outcomes from Best Network Design’s first 3-month social media engagement with Zainfy, comparing Dec 2024–Feb 2025 to Mar–May 2025.
201%
Increase in Accounts Reached
287%
Increase in Accounts Engaged
220%
Increase in Content Interactions
How It Happened
The 3-Month Engagement
Results don’t happen overnight — but with the right system in place, they happen on a clear, predictable schedule. Here’s exactly how the 3 months unfolded for Best Network Design.
Every Zainfy social media engagement follows this same roadmap. The phases are consistent. The results compound.
Full audit of the existing Instagram and Meta presence, competitor benchmarking, and a Reels-first content calendar built around real install footage from active Michigan job sites.
Weekly Reels and before/after posts went live. Instagram and Meta Business Suite profiles were rebuilt to speak directly to both homeowners and B2B/government decision-makers.
Legacy ad campaigns were paused and replaced with a structured Prospecting → Retargeting funnel — Prospecting–Traffic, Retargeting–Website Visitors, and Retargeting–Engagers.
By month 3: accounts reached up 201%, engagement rate nearly tripled to 5.88%, and cost per result down 29% — with organic content, not just paid spend, driving the majority of reach.
Why Zainfy
Built for Contractors & Trades Businesses
We work with contractors, home-service, and building-trade businesses across Georgia, Michigan, and Florida — from remodeling and tile to low-voltage and security integration. That hands-on focus on trades businesses is why results like these are repeatable, not accidental.
Deep Trades-Industry Expertise
Every strategy is built specifically for contractors and trades businesses. We know how decision-makers — homeowners and procurement teams alike — actually search, compare, and choose who to hire.
AI-Powered — The AI Edge Framework
We pair AI-assisted research and production with hands-on contractor marketing — faster turnaround on content and ads, without losing the local specificity that drives results.
90-Day Results Guarantee
We guarantee measurable results within 90 days — or we continue working for free until you see them.
Georgia, Michigan & Florida Only
Deep local market knowledge means campaigns are built for your specific region — not copy-pasted templates from a national playbook. Local specificity is what drives reach and conversions.
Ready to Grow?
Get Results Like These for Your Business
We work exclusively with contractors and trades businesses in Georgia, Michigan, and Florida. Book a free strategy call — we’ll audit your current social presence and show you exactly how we’d grow it.
Results in 90 days · or we work for free · No lock-in contracts