How a Flint kitchen remodeler went from an invisible website to page-one visibility across Google and AI search — in 120 days.
Monthly Clicks
Monthly Impressions
Average Position
Click-Through Rate
Monthly Clicks
Monthly Impressions
Average Position
Click-Through Rate
MBC had the reputation, the reviews, and the skills. What they didn’t have was a website that Google could find — or trust.
Full-service residential remodeling contractor specializing in custom kitchen renovations, cabinet installations.
Serving Flint and the surrounding area — a competitive local market where Google visibility directly drives project inquiries.
Local SEO, GMB optimization, technical website improvements, content strategy, and AI search visibility — all under one roof.
Within 120 days, MBC moved from an average position of 74 to ranking on Page 1 across their core service keywords.
MBC had the reputation, the reviews, and the skills. What they didn’t have was a website that Google could find — or trust.
Average organic position of 74 — effectively invisible to homeowners searching for kitchen remodelers in Flint.
Only 56 monthly clicks despite 7,670 monthly impressions — an 0.7% CTR signaling weak titles, metas, and brand trust.
Low DR, minimal backlinks, and no referring domain diversity — making it nearly impossible to compete for high-value local terms.
MBC didn't appear when homeowners asked ChatGPT or Gemini for kitchen remodelers in Flint — a fast-growing discovery channel.
Google Business Profile lacked the structure, content, and consistency to trigger Local Pack appearances for competitive terms.
Zainfy specializes exclusively in home remodeling contractors. Every tactic we deployed for MBC was built specifically for this niche — not adapted from a generic agency playbook.
Built location-specific service pages for Flint and surrounding areas. Optimized every page with targeted keyword mapping, schema markup, and internal linking structures designed for Local Pack placements.
Reconstructed MBC's Google Business Profile from the ground up — consistent NAP, service categories, photo cadence, Q&A seeding, and review response strategy to maximize Local Pack and Local Finder appearances.
Replaced thin, generic service page copy with high-converting, keyword-rich content that speaks directly to Flint homeowners — addressing real concerns, project timelines, and investment expectations.
Executed a targeted backlink acquisition campaign — 208 new backlinks and 114 new referring domains in 4 months (578 total backlinks, 163 referring domains).
Resolved crawl issues, improved Core Web Vitals, implemented mobile-first design, and added conversion-focused trust signals — transforming visitors into consultation requests.
Structured MBC's content, schema, and brand signals to be cited by ChatGPT, Gemini, and other AI platforms — positioning them as the go-to recommendation when Flint homeowners use AI to find contractors.
Every number below is pulled directly from Google Search Console and Ahrefs. Pulled from Google Search Console and Ahrefs — real growth from a real campaign.
Increase in — Monthly Clicks
Increase in Monthly Impressions
Avg Position — all keywords (from 74)
Keywords Ranking — in Top 3
Up from DR 5 at engagement start
Total backlinks · 163 referring domains
Estimated monthly traffic value (Ahrefs)
Total keywords ranking organically
When a Flint homeowner opens ChatGPT and types “kitchen remodeling Flint, Michigan,” MBC Building & Remodeling now appears among the recommended contractors. (Screenshot captured [month/year]; AI results vary by user and update over time.)
We structured MBC's website data so AI models can understand, trust, and cite the business — not just index it.
Content was written with both human readers and large language models in mind — clear, factual, authoritative, and locally specific.
Systematized review generation pushed MBC to 120 Google reviews at 5.0 stars — a signal AI platforms heavily weight when recommending local businesses.
Aligned NAP data, brand mentions, and citations across 40+ directories — creating the consistent digital footprint that AI models look for to verify legitimacy.
Zainfy operates on a 90-day results framework. Here’s the exact sequence of what happened for MBC.
Most agencies serve everyone. Zainfy serves one niche — home remodeling and tile contractors across Georgia, Michigan, and Florida. That focus is why MBC’s results happened in 4 months, not 14.
Zainfy works exclusively with home remodeling contractors in Georgia, Michigan, and Florida.
If that’s you — let’s talk about what your market looks like right now.
Protected by Zainfy’s 90-Day Results Guarantee · Serving GA · MI · FL
