Case study · Kitchen remodeler SEO · Flint, MI
Kitchen Remodeler SEO: 56 to 2,330 Organic Clicks in 4 Months
MBC Building & Remodeling, a Flint kitchen and bath remodeler, grew monthly organic clicks from 56 to 2,330 and average position from 74 to 16 in four months of SEO, per Google Search Console.
By Zayn Shah, Founder of Zainfy · Updated November 6, 2026
- Named client, named city
- Baseline and result side by side
- Search Console, client property
After 4 months
▲ Search Console
Monthly clicksfrom 56
Impressionsfrom 7.67K
Avg positionfrom 74
Click-throughfrom 0.7%
Results
Results at a glance (four months)
This kitchen remodeler SEO case study rests on four numbers from MBC’s own Search Console property, baseline month against month four, plus the authority figures that explain them.
2,330
Monthly organic clicksfrom 56, +4,060%
138K
Monthly impressionsfrom 7.67K, +1,698%
16
Average positionfrom 74, a 58-position jump
81
Keywords in the top 3+64 new top-3 terms
| Metric | Before | After | Change | Source |
|---|---|---|---|---|
| Organic clicksper month | 56 | 2,330 | +4,060% | Google Search Console |
| Impressionsper month | 7.67K | 138K | +1,698% | Google Search Console |
| Average positionall queries | 74 | 16 | 58 positions | Google Search Console |
| Click-through rate | 0.7% | 1.7% | 2.4× | Google Search Console |
| Domain rating | DR 5 | DR 17 | +12 | Third-party index |
| Backlinkstotal | n/a | 578 | +208 new | Third-party index |
| Referring domains | n/a | 163 | +114 new | Third-party index |
| Organic keywords | n/a | 2,400 | +1,500 new | Third-party index |
| Traffic valueestimate | n/a | $3,200 | +$2,700 | Third-party estimate |
Key takeaways
- Clicks rose from 56 to 2,330 a month in four months, with core Flint kitchen terms on page one by month three.
- The work ran in a fixed order: technical fixes, service pages, Business Profile, then links.
- Every number on this page has a baseline beside it and names its source.
Third-party index figures support the explanation of why the Google numbers moved; they are not Google’s reporting. The $3,200 is what the clicks would cost in ads, not revenue.
The client
A Flint kitchen remodeler Google could not find
MBC had the reputation, the reviews and the craft. What it did not have was a website Google could find or trust.
Business
MBC Building & Remodeling, a full-service residential remodeler focused on custom kitchens, cabinet installation and bathrooms.
Market
Flint, Michigan and the surrounding area. This is what contractor SEO in Flint looks like for one company, with the numbers attached.
Engagement
Local SEO, Google Business Profile, technical fixes, content and AI search visibility, measured over four months.
“I recently worked with Zainfy for the SEO of MBC Building & Remodeling, and I couldn’t be happier with the results. They managed to boost our ranking from position 74 all the way to page one in just four months. The team’s expertise really made a difference, and I appreciate their clear communication throughout the process.”
Crystal Jackson, Managing Director, MBC Building & Remodeling
Starting point
Starting point: position 74 and 56 clicks a month
An average position of 74 is page seven or deeper. Homeowners searching for a kitchen remodeler in Flint never got that far.
Google Search Console, baseline: 56 clicks, 7.67K impressions, 0.7% CTR, average position 74.
Buried on page seven
An average position of 74 made the site effectively invisible for kitchen remodeling searches in Flint.
Near-zero clicks
56 clicks from 7,670 impressions, a 0.7% click-through rate, pointing to weak titles, descriptions and trust signals.
Thin authority
DR 5, few backlinks and almost no referring domain diversity, too little to compete for local terms.
Underused Business Profile
The Google Business Profile lacked the structure and consistency to show in the local pack for competitive terms.
What we did
What changed in four months
Six workstreams, run in order. Each one depends on the one before it.
Step 1
Local SEO architecture
Location-specific service pages for Flint and nearby areas, with keyword mapping, schema markup and internal links built for the local pack.
Step 2
Business Profile overhaul
Consistent NAP, service categories, a photo cadence, seeded questions and a review response routine.
Step 3
Content and copy
Thin service copy replaced with pages written for Flint homeowners: real concerns, timelines and budgets.
Step 4
Authority links
208 new backlinks and 114 new referring domains in four months, for 578 backlinks and 163 referring domains in total.
Step 5
Technical SEO and CRO
Crawl issues fixed, Core Web Vitals improved, mobile-first layout and trust signals that turn visits into consultation requests.
Step 6
AI search visibility
Content, schema and brand signals structured so AI assistants can understand and cite the business.
Zainfy is a contractor-only marketing agency founded by Zayn Shah in 2023 and based in Douglasville, Georgia. It works as a contractor SEO company for remodelers anywhere in the US, with state programs for contractor SEO across Michigan, Georgia and Florida. The work is AI-assisted and human-led.
Month by month
Month by month: how four months unfolded
The work and the results did not land in the same month. This is the order they arrived in.
Month 1
Foundation
Technical audit, service pages rebuilt, Business Profile reconstructed, citations across 40+ directories and tracking installed.
Month 2
Authority
Backlink outreach and location content went live. DR began to climb, first keywords reached the top 20 and impressions roughly tripled.
Month 3
Page one
Core keywords crossed into page one and local pack appearances began for primary terms. Click volume rose sharply.
Month 4
Position one
MBC reached position 1 on desktop and mobile in Flint for “kitchen remodeling Flint”, “kitchen remodeler Flint”, “kitchen renovation Flint” and related terms.
Evidence
The evidence, and how we measured it
Screenshots from the records behind every number above.
Google Search Console, month four: 2,330 clicks, 138K impressions, average position 16.
Third-party index: domain rating from 5 to 17 over the same four months.
How we measured
- Google figures come from MBC’s own Search Console property: monthly clicks, impressions, CTR and average position, baseline month against month four.
- Click-through rate is clicks divided by impressions: 56 ÷ 7.67K is 0.7%; 2,330 ÷ 138K is 1.7%.
- Average position is Google’s aggregate across every query the site showed for, not the rank of one keyword.
- Authority figures (domain rating, backlinks, referring domains, keywords, traffic value) come from a third-party SEO index, not from Google.
- No revenue or booked-job figure is published, so none should be inferred.
AI search
Showing up when Flint homeowners ask AI
A homeowner asking ChatGPT for a kitchen remodeler in Flint saw MBC among the recommended contractors. AI answers vary by user and change over time.
Schema and entity
Structured data that tells AI models who MBC is, what it does and where.
Readable content
Pages written to be clear, factual and locally specific for people and language models alike.
Review signals
A review routine that took MBC to 120 Google reviews at 5.0 stars.
Consistent citations
Name, address and phone aligned across 40+ directories.
What to copy
What other remodelers can copy
None of this depended on Flint. The order of operations is the part that transfers.
Fix the floor first
Technical errors and a thin Business Profile cap everything else. Month one is the least visible month on purpose.
One page per service area
Kitchen remodeling in Flint needs its own page. A single services page ranks for none of the searches.
Authority shows late
Links earned in month two paid out in months three and four. Budget the time before judging the work.
Know your baseline
Average position, monthly clicks and the terms you already show for. A free audit gives you those numbers in writing.Get the free audit →
Neighbors in the Tri-Cities get the same program through remodeler SEO in Saginaw. Zainfy’s SEO programs carry a 90-day results guarantee; the terms are published on reviews, results and guarantee.
FAQ
Questions about this case study
What remodelers ask after reading MBC’s results.
How long does SEO take for a kitchen remodeler?
MBC moved from 56 to 2,330 monthly organic clicks in four months, with core keywords reaching page one in month three. Month one is technical work with little visible reward, and authority built in month two shows in months three and four. Plan for at least four months before judging SEO by clicks.
What exactly did the MBC results measure?
Four Google Search Console metrics from MBC’s own property, baseline month against month four: clicks (56 to 2,330), impressions (7.67K to 138K), average position (74 to 16) and click-through rate (0.7% to 1.7%). Domain rating, backlinks, keywords and traffic value come from a third-party SEO index.
Does average position 16 mean MBC ranks 16th?
No. Average position is Google’s aggregate across every query the site appeared for. MBC ranked first for its core Flint kitchen terms by month four while thousands of long-tail queries sat deeper, which is how the average lands at 16.
What makes a construction SEO case study worth trusting?
A named client, a named city, a baseline next to every result, one measurement window and a named source for each number. This local SEO case study gives all five. Be wary of percentages with no baseline, unnamed clients and screenshots with no dates.
Is this a contractor SEO case study I can check?
The client and city are named, the baseline sits next to every result and every number names its source. You can search the Flint kitchen terms yourself and check MBC’s domain in any third-party SEO tool.
Did MBC also run paid ads?
This case study covers SEO, Google Business Profile, content, links and AI visibility. No ad results are part of the published numbers.
Can the same plan work outside Flint?
Yes. The sequence of technical fixes, service-area pages, Business Profile work and authority does not depend on the city. Zainfy runs it for remodelers anywhere in the US, with state programs in Michigan, Georgia and Florida.
What does Zainfy SEO cost?
SEO packages start at $999 a month, with AI search visibility included from the Advance tier. The full breakdown is on the pricing page.
Keep going
More contractor SEO case studies
Different trades, different cities, the same rule: baseline, result and source for every number.
Nextgen Construction, Tampa
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Siding and roofing SEO: 402% more clicks in four months.Read the case study →
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Zayn Shah
Founder, Zainfy
Zayn has spent six years in performance marketing, five of them inside a construction company’s marketing, and founded Zainfy in 2023. He ran the strategy on this account. More about Zayn.
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