Contractor Marketing in Ann Arbor, MI

Reach them early in the decision cycle with your own finished work. An Ann Arbor owner weighing an addition or a design-build kitchen often compares firms for a season, and a feed of finished Washtenaw jobs keeps your name in front of them the whole time. Referrals and your website still do much of the closing; social makes sure yours is the name they remember when they are ready. Expect inquiries to build over months, not weeks.

Prices are published: $999, $1,799 or $2,499 a month, each with a six-month initial term, the same for every client. Basic covers Facebook with 12 posts a month, Advance adds Instagram and Stories at 18, and Premium adds TikTok with daily posting at 24. Ad spend is never included. Meta ads, if you want them, run on a separate plan from $999 a month on a three-month term, with the spend billed apart.

Facebook first, then Instagram, with TikTok for firms that want reach beyond their followers. Facebook holds the Ann Arbor neighborhood groups, reviews and referral threads; Instagram is where design-build and kitchen buyers save ideas; Nextdoor carries street-by-street recommendations. We do not manage LinkedIn or YouTube, so a design-build firm that wants LinkedIn keeps it in-house. Builders add a lot-to-move-in series on Facebook, where a Saline or Dexter buyer can follow one house from start to finish.

Your own, always. We turn real project photos and phone clips from your Washtenaw job sites into structured content: before-and-after pairs taken from one spot, short Reels and carousels that name the neighborhood, township and trade. Ann Arbor buyers know their own housing, from Water Hill Craftsman bungalows to Old West Side houses, and a stock photo stands out to them at once.

Build your own inbound: a steady feed brings exclusive leads that no lead site resells. A lead from those sites is often sold to several contractors, while a homeowner who messages your page after a Burns Park kitchen reveal is talking to you alone. Keep one paid source running until your own inbound fills the calendar; that usually takes several months of steady posting. Meta lead ads, sold on a separate plan, can bridge the gap.

Post interior work, design meetings and the planning your spring jobs need. Demo-to-cabinet Reels from Washtenaw kitchens, tile picks for a bath and a basement walk-through keep the feed full, and the porch and addition jobs you have signed get a spring countdown. Washtenaw County’s seasonal road weight limits ran from February 17 to March 23 in 2026 (Washtenaw County Road Commission), which slows heavy deliveries, so late-winter posts should book site visits rather than promise exterior starts. Owners who saved those posts in January are the ones calling in April.

Post the house today, its past and the prep, and hold every rendering back until the Certificate of Appropriateness comes through. Ann Arbor’s Historic District Commission meets on the second Thursday of each month, with applications due in STREAM about three weeks earlier (City of Ann Arbor), so the review can set your posting schedule. Never caption a plan as approved before it is. Owners in the districts follow these series closely, and the after-approval reveal tends to bring the next historic job.

If you have a home on the tour, post the build in stages for weeks before the weekend and the finished rooms after it. Four of the 17 homes on BRAG’s June 27 and 28, 2026 Showcase were remodels (BRAG), so Ann Arbor remodelers have as much reason to post as builders. Tag each post with the town, Chelsea, Dexter, Saline or Ann Arbor, never the street. The week after, post the rooms visitors asked about most.

Reviews are the proof researching buyers trust most, so they feed the calendar. We ask after every finished job, answer each review, good or bad, and remove none. Google says more reviews and positive ratings can help a business’s local ranking, so a review left on your profile helps search as well as social. A five-star review from a Burns Park client then becomes a post next to that kitchen’s before-and-after.

No. Zainfy takes remodelers, design-build firms, home builders, general contractors and exterior trades such as roofing, siding and windows, and nothing outside construction. That focus keeps our digital marketing for contractors specific to the work your buyers are pricing. Heating, plumbing, electrical, landscaping and handyman companies need an agency built for home services, so we refer them on.