Contractor Marketing in Detroit, MI

Post the indoor work that keeps going and the planning spring depends on. Basement finishes, kitchens and baths in Wayne, Oakland and Macomb houses carry the winter feed, and roofing or porch jobs get a series on what is already signed for spring. The next Novi Home Show, produced by the HBA of Southeastern Michigan at the Vibe Credit Union Showplace, runs Jan 15 to 17, 2027, and that week suits a post on what you are building this year. When March arrives, the feed should already show the spring schedule.

Name the real place in every caption, profile and Highlight, because Royal Oak and Troy are Oakland County while Livonia is Wayne County, and owners in each want houses like their own. Most find a contractor through referrals: a name gets dropped in a Facebook group or Nextdoor thread, and the person asking clicks through to your page. A Livonia kitchen captioned “recent remodel” reaches no one; the same post with the city and the job named gets shared.

Instagram and Facebook, built around a run-up series to the Parade of Homes. Each June the Parade, run by the Home Builders Association of Southeastern Michigan, puts model homes in communities from Troy and Warren to Northville and Pontiac. The U.S. Census Bureau Building Permits Survey counted 1,730 one-unit homes in Oakland County alone in 2025, so a builder there needs a series per community, not one generic feed.

Your own, always. The photos and clips your crew takes on Wayne, Oakland and Macomb jobs become structured content: before-and-after pairs shot from the same corner, Reels under a minute, and carousels captioned with the suburb and trade. Detroit owners know what a house built before 1950 looks like inside, and one stock photo undercuts every real post near it.

Through social media, over time, since every inquiry it brings is exclusive: a homeowner who DMs your page is dealing with you only, not with every firm that bought the same lead. Reducing reliance on Angi or HomeAdvisor needs months of consistent posts, so we advise Metro Detroit contractors taper shared leads instead of dropping them in week one. Separate Facebook lead ads can fill the gap while organic reach builds.

Packages are $999, $1,799 and $2,499 a month with a six-month initial term, and every Metro Detroit client sees the same published price. Basic is Facebook alone, Advance brings in Instagram with Stories, and Premium puts TikTok on top with a post every day. Ad spend is never in the fee: Facebook or Instagram ads sit on a separate Ads plan from $999 a month, with the spend paid on top.

Reviews feed the calendar, because owners trust them more than anything you say about yourself. After every finished job a review request goes to the customer, every review gets an answer and none is hidden; Google’s policy does not allow asking only the happy customers. The strongest reviews run next to the before-and-after set from the same Dearborn or Sterling Heights job, and with the owner’s permission a phone-shot testimonial from the final walkthrough becomes its own Reel.

No. We work only with blue-collar trades that build or remodel homes across Metro Detroit: home builders, general contractors, kitchen and bath remodelers, roofers and basement and restoration crews. HVAC, plumbing, electrical, landscaping and handyman businesses are better served by an agency built for them, and that line keeps our plans specific.

It audits, fixes and starts publishing, all remotely from Douglasville, GA, so there are no in-person meetings: your crew shoots the job and we do the rest. Week one audits your profiles and two Metro Detroit competitors in your trade. Week two fixes the bio, Highlights and service areas and puts your Michigan license number and business address on every profile. By week four the first calendar is live with its first posts, and day 30 brings the first report.

Show the existing facade, what you know of the house’s past and the prep under way, and keep renderings off the feed until the Historic District Commission signs off. Every exterior job inside a local historic district needs a permit (BSEED), so don’t caption a drawing as approved before it is. The HDC meets monthly, which gives a review series its rhythm, and the after shot, once it clears, is what wins the next Indian Village job. Palmer Woods, on the National Register but not a local district, works differently.