Case study · Marketing for tile contractors · Georgia
All About Tile LLC: 400% More Leads in 12 Months
All About Tile LLC, a Georgia tile and remodeling contractor, grew leads 400% and its website conversion rate 163% in 12 months with a rebuilt website, local SEO and Google Business Profile, Google Ads and before-and-after social content.
By Zayn Shah, Founder of Zainfy · Updated November 5, 2026
- 12 months, baseline to month 12
- Four channels, one system
- Accounts in the client’s name
Month 12 results
▲ GA and lead tracking
More leadsbaseline to month 12
Higher conversion ratequote requests per visit
More page viewsorganic and social together
Monthly sessions84.4% new visitors
Results at a glance
What changed in 12 months
This tile contractor marketing case study rests on four numbers, each from the client’s own Google Analytics property or lead tracking. Windows and sources are in the table.
400%
More leadsForms plus tracked calls, month 12 against the baseline
163%
Higher conversion rateQuote requests per session, Google Analytics
131%
More page viewsOrganic and social traffic together, Google Analytics
3,003
Sessions a month3,817 pageviews, 84.4% new visitors, 2:28 average session
| Metric | Result | Window | Source |
|---|---|---|---|
| Leadsforms and tracked calls | +400% | 12 months, baseline to month 12 | Client CRM and call tracking |
| Conversion ratequote requests ÷ sessions | +163% | 12 months, baseline to month 12 | Google Analytics |
| Page viewsorganic and social | +131% | 12 months, baseline to month 12 | Google Analytics |
| Sessionsmonthly, month 12 | 3,003 a month, 84.4% new, 2:28 average | Month 12 | Google Analytics overview |
The lead count at project start is not published, so the figures above are percentages: month 12 against the baseline recorded at project start, in the client’s own accounts. No revenue figure is published.
The client
A 15-year tile and remodeling contractor living on referrals
All About Tile LLC had the credentials a homeowner wants, and almost none of them where a homeowner could see them.
Business
All About Tile LLC, Georgia. Tile and remodeling contractor, 15+ years: bathrooms, kitchens, flooring, home additions, painting, plumbing and commercial remodeling. Licensed and insured, BBB accredited, 4.5 out of 5 on Google with 39+ reviews.
Market
Georgia homeowners and builders. The searches that bring bathroom and kitchen work to any remodeler in the state bring tile work here, so the plan followed our contractor SEO across Georgia playbook, not a generic one.
Engagement
12 months, four services run as one system: website redesign, local SEO with Google Business Profile, Google Ads and social media, with graphic design supporting all four. Every account stayed in the client’s name.
Starting point
Starting point: feast or famine, no pipeline
Lead flow depended on builder referrals and word of mouth. When a builder paused, the phone stopped, and nothing online filled the gap.
Invisible on Google
No local rankings for “tile contractor Georgia” or the room and problem searches around it. Homeowners comparing three tile installers never saw this one.
A website that did not convert
No call to action, no trust signals, no service pages. The license, insurance, BBB accreditation and reviews existed, but none were on the page a visitor landed on.
No paid traffic
No Google Ads, so a homeowner searching “shower tile installer near me” this week could only be reached by a referral that happened to arrive the same week.
Inconsistent social presence
Occasional posts with no schedule and no before-and-after format. For a trade whose finished work is the sales pitch, the portfolio sat unused.
The plan
Four services, one system
Each channel fed the next: the website turned visits into quote requests, SEO and the Business Profile supplied the visits, ads covered searches SEO had not reached, and social kept the portfolio in view.
Service 1
Website rebuilt to convert
Mobile-first rebuild: free quote call to action above the fold, trust signals on the page, service landing pages for Georgia keywords, a project gallery, click-to-call and forms on every page, load time under two seconds. Our contractor website design work follows the same brief.
Service 2
Local SEO and Google Business Profile
A Georgia keyword strategy mapped to the new service pages, citations built out locally, the Business Profile completed with categories, photos and posts, and a review generation routine. The approach our contractor SEO company runs for every client.
Service 3
Google Ads on hire-intent searches
Search campaigns on high-intent keywords only: the phrasings a homeowner uses when ready to hire, not when browsing ideas. Ads carried the pipeline while the organic work compounded. See how we run PPC for contractors.
Service 4
Before-and-after social content
A posting schedule built around before-and-after project content, with graphic design support and review generation folded in, so finished bathrooms and kitchens did the selling. The same format drives our social media marketing for contractors.
How homeowners search
How homeowners search for tile installers
Tile searches fall into three patterns. A contractor with pages for all three shows up for far more jobs than one page titled “tile services”.
Room-first
The homeowner names the room before the trade: bathroom tile installer, shower tile, kitchen backsplash. Hire-ready searches, and the ones most tile websites never have a page for.
Problem-first
Something is wrong and they want it fixed: cracked tile repair, grout repair, waterproofing, an uneven floor. Smaller jobs, but they arrive year-round and often lead to the full remodel.
Finish-first
They have chosen a look and want someone who can execute it: large-format porcelain, herringbone, subway tile, mosaic. Photos of that exact finish close these faster than any paragraph.
For tile contractor SEO, All About Tile’s service pages were built around those three patterns plus the city, so each page matched one way a Georgia homeowner phrases the search. The map-pack half was answered separately: Google Business Profile category “Tile contractor”, with project photos added as jobs finished.
Evidence
The evidence: Google Analytics, 12 months in
The Google Analytics overview from the client’s own property at month 12. 84.4% of the traffic is new visitors.
How we measured
- Leads: form submissions plus tracked calls, counted in the client’s own CRM and call tracking, not in a dashboard we built.
- Conversion rate: quote requests divided by sessions in Google Analytics, month 12 against the baseline at project start.
- Page views and sessions: from the Google Analytics overview above: 3,003 sessions, 3,817 pageviews, 84.4% new visitors, 2:28 average session.
- Not published: the baseline lead count and any revenue figure. We do not add numbers the client has not released.
- Ownership: analytics, Google Business Profile, ad account and website login stayed in the client’s name. Your accounts stay in your name.
12 months
The 12-month journey, quarter by quarter
The order mattered. The website came first because every later channel sent traffic to it; ad targeting and conversion refinement came last, on a site already proven to convert.
Months 1 to 3
Research and the rebuild
Keyword research for Georgia tile and remodeling searches, competitor analysis, and the website rebuild: mobile-first, quote call to action above the fold, trust signals, gallery, click-to-call and forms on every page.
Months 4 to 6
Service pages, Business Profile, citations
Service landing pages for the room, problem and finish searches, Google Business Profile built out with the “Tile contractor” category and photos, citations created and corrected across local directories.
Months 7 to 9
Social content and reviews
The before-and-after posting schedule went live with graphic design support, and the review generation routine started. Page views up 131% by the end of the quarter.
Months 10 to 12
Ads, SEO content, conversion refinement
Google Ads targeting tightened to hire-intent searches, new SEO content on the service pages, and conversion refinement on forms and calls. Leads up 400% and conversion rate up 163% at month 12.
Tile marketing guide
Marketing for tile contractors: what to copy
Six tile installer marketing habits from this engagement that work without an agency. Most cost time, not money.
Trust signals win comparisons
Homeowners compare several installers before calling. Put the reviews, license, insurance, BBB accreditation and warranty on the page, near the quote button, not on an about page nobody reads.
The website should outsell you
A free quote call to action above the fold, click-to-call on mobile, a form on every page. If a visitor has to scroll to find out how to hire you, most will not.
Write for homeowners, not yourself
Pages titled “bathroom tile installation” plus your city get found; pages titled “our services” do not. Use the room, the problem and the finish the way the homeowner says it.
Google Business Profile with photos, posts, replies
Set the primary category to Tile contractor, add project photos as jobs finish, post regularly and reply to every review. The map pack is where “tile installer near me” is decided.
Before-and-after content on Instagram and Facebook
For a tile contractor the portfolio is the sales pitch. One before-and-after per finished job, on a schedule, outsells promotional copy and gives designers and showrooms something to share.
Ads for hire-intent searches while SEO builds
Organic rankings take months. Google Ads on “shower tile installer” and “backsplash installation” bring exclusive remodeling leads meanwhile, then shrink as SEO takes over.
The framework behind the plan
Zero in on the customer
Who hires a tile contractor, what they type, and what they need to see before they call. Everything else is built from that answer.
Content that solves problems
Service pages, Business Profile posts and social content that answer the room, problem and finish questions homeowners already have.
Design that converts
A site built so the visit ends in a quote request: fast, mobile-first, trust visible, one obvious next step on every page.
Zainfy is a contractor-only marketing agency founded by Zayn Shah in 2023 and based in Douglasville, Georgia. We work with remodeling and construction contractors across the US, with state programs in Georgia, Florida and Michigan. SEO from $999 a month, websites from $1,499, ads management from $999 a month plus media; full pricing and terms are published.
FAQ
Tile contractor marketing questions, answered
What tile installers ask us most, answered with what this engagement showed.
What is digital marketing for tile contractors?
Digital marketing for tile contractors is the set of online channels that bring homeowners to a tile installer: a website built to take quote requests, local SEO and a Google Business Profile for “tile installer near me” searches, Google Ads on hire-intent keywords, and before-and-after content on Instagram and Facebook. For All About Tile LLC those four channels produced 400% more leads in 12 months.
Do tile contractors really need digital marketing?
Only if referrals are not enough to keep the crew booked. All About Tile had 15 years of work, a 4.5 Google rating and BBB accreditation, and still lived feast or famine on builder referrals, because none of that was visible to a homeowner searching online. Digital marketing added a second pipeline the business controlled.
How do homeowners usually find tile contractors online?
Three ways. Room-first searches such as “bathroom tile installer” or “kitchen backsplash”, problem-first searches such as “cracked tile repair” or “grout repair”, and finish-first searches such as “large-format porcelain” or “herringbone tile”. Most land on the Google map pack and the first page of results, which is why the Business Profile and the service pages matter more than the home page.
How much should a tile installer spend on marketing?
Work back from the jobs you need, your close rate and your cost per lead, not from a percentage of revenue. Zainfy’s published prices give a floor: SEO from $999 a month, a website from $1,499 one-time, ads management from $999 a month plus media. The contractor marketing budget calculator turns your job value and close rate into a monthly number.
How important is Instagram for tile installers?
More important than for most trades, because finished tile work photographs well and the portfolio is the sales pitch. All About Tile’s social plan was built on before-and-after project content on a fixed schedule, with review generation alongside, and page views were up 131% by month 9.
How long does digital marketing take to show results for tile contractors?
Plan on quarters, not weeks. In this engagement, months 1 to 3 went on research and the website rebuild, months 4 to 6 on service pages, the Business Profile and citations, months 7 to 9 on social and reviews, and months 10 to 12 on ads and conversion refinement. Page views were up 131% by month 9; the 400% lead result and the 163% conversion gain arrived at month 12.
Does Google Business Profile work for tile contractors?
Yes. The map pack answers “tile installer near me” before the website is ever opened. The profile needs the primary category “Tile contractor”, project photos added as jobs finish, regular posts and a reply to every review. All About Tile’s profile and its 39+ reviews are part of why the rebuilt website had traffic to convert.
Should a tile contractor run Google Ads?
Yes, as tile contractor advertising on hire-intent searches while SEO builds, then let the budget shrink. Ads on phrasings like “shower tile installer” and “backsplash installation” reach the homeowner who wants a quote this week, which organic rankings cannot do in month two. All About Tile’s ad targeting was tightened in the final quarter, once the website was proven to convert, so paid clicks landed on pages built to take quote requests.
What results did All About Tile get?
Leads up 400%, website conversion rate up 163% and page views up 131%, measured at month 12 against the baseline at project start. Google Analytics at month 12 showed 3,003 monthly sessions, 3,817 pageviews, 84.4% new visitors and a 2:28 average session. Leads were counted in the client’s own CRM and call tracking; the baseline count and revenue are not published.
Sources
Sources and last verified date
Every number on this page carries a named source. Figures are rechecked when a source publishes a new edition.
- Google Analytics, client property. 12-month engagement; sessions, pageviews, new visitor share and average session from the month 12 overview above; conversion rate and page views against the project-start baseline.
- Client lead tracking. Form submissions and tracked calls in the client’s own CRM and call tracking; 400% is month 12 against that baseline.
- Google Business Profile, All About Tile LLC. 4.5 out of 5 rating with 39+ reviews at the time of writing.
Last verified: November 5, 2026. All About Tile LLC was the client for this 12-month engagement; the figures are those published in the case record and no others.
Keep going
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Three more engagements measured the same way: from the client’s own Search Console, analytics or ad accounts.
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Zayn Shah
Founder, Zainfy
Zayn has spent six years in performance marketing, five of them inside a construction company’s marketing, and founded Zainfy in 2023. He planned the All About Tile engagement and wrote this case study from the client’s own analytics. More about Zayn.
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